Perception
is ability to see , hear or become aware of something through the
senses and sensation is the process of receiving information from
the environment through remarkable receptors in the human body.
Sensation
ans perception are two completely different elements as well as
interrelated processes that are developed throughout the life span,
also they have close relationship. Without sensation perception will
not be possible. Sensation and perception are work together for us to
be able to identify and create meaning from stimuli related
information.
For
example : Seeing the light – sensation
Determining
its colors – perception
perception
process plays a pivotal role in an organization. This may help to ;
*Identify
interpersonal work relations
*Selection
employees to the organization
*For
performance appraisal
There are 3 factors which are affect to the perception
Perception process is a psychological process that a person uses to
organize and interpret information from the environment. Basically
perception process has 4 stages.
-
Reception
-
Selection
-
Organization
-
Interpretation
1.Reception
– Is the process of person
receives the information through stimuli.
2.Selection
– In this stage, may affect two types of factors.
Internal
– Attributes, motives, experiences , interests and expectations
External
– Size, intensity, proximity,motion and novelty.
3.Organization
- Is the process of sorting
stimuli in to meaningful pattern .this may consist following steps.
Grouping
– Stimuli assembled by their similarity
Proximity-
Closeness of stimuli to one another that affects perception
Closure-
Ability of organizing stimuli , so that together they form a whole
pattern.
4.Interpretation-
In this stage buildup an idea about the information that was sensed,
selected and organized. Interpretation can be expressed by following
perceptual methods.
-
Primary effect
-
Selective perception
-
Stereotyping
-
Halo and Horn effect
-
Projection and expectancy effect
-
Primary EffectThis is the most important effect. The first impression of human being that they remembered latest events more than the less recent ones.
-
Selective PerceptionPerson sees, hears, or feel what they want and reject the other information which are not relevant to his or her view
-
StereotypingStereotype is an idea or belief about a thing or group that is based upon how they look on the outside, which may be not true or partly true, and there is a different between perceived notion and actual traits. However stereotyping is a generalized concept that may positive or negative.
-
Halo effect & Horn effectHalo effect and Horn effects are happened in the all time, and those are cognitive bias that may cause you to allow one attribute or trait it may good (Halo) or bad (Horn) to overshadow impression of a person.
-
Projection and Expectancy effect
Projection is
a psychological defense
mechanism which makes a person compare his negative traits with
other people and conclude that they are better off than others.
Perceptual checking minimizes the negative effects of projection.
Expectancy
is the tendency of an individual to interpret any person or object
based on how he expects the person or object to be in the first
place. It is also called as Pygmalion effect.
How
can we develop perceptual skills
-
Knowing about myself accurately.
When we can understand myself accurately, then we can perceive other
as more accurate.
-
Empathize with others
Empathy is a natural effect, can be defined as the person’s
ability to understand and be sensitive about others feelings.
-
Communicating openlyIf we have proper communication with right person, at right time in right manner, it may help to minimize inadequate communication or one way communication in an organization.
-
Maintaining positive attitudesA person who enrich with this attributes, they have a strong and long lasting effects on their perception .
-
Comparing one’s perception with that of othersWhen comparing one’s own perception with other perception about same object may cause to reduce perceptual errors in the organization,also it may help to get better understanding about situation and the object.
-
Introducing Diversity Management ProgramsEvery organization workforce is so diverse by language, religious and culture. It is big challenge to work together in an organization as a team or a group. By conducting training programs which are are help to communicate the values of diversity with each other, may cause to reduce the perceptual errors with in the employees.
References
1.Your Article Library. (2019). Strategies for Improving Perceptual Skills: 7 Strategies. [online] Available at: http://www.yourarticlelibrary.com/organization/perception/strategies-for-improving-perceptual-skills-7-strategies/63797 [Accessed 14 Jun. 2019].
2.Explorable.com. (2019). Sensation and Perception. [online] Available at: https://explorable.com/sensation-and-perception [Accessed 14 Jun. 2019].
3.Business Jargons. (2019). What is Perception? definition, factors, process and importance - Business Jargons. [online] Available at: https://businessjargons.com/perception.html [Accessed 14 Jun. 2019].
4.Kennon, J. (2019). Mental Model: Horns Effect and Halo Effect.
[online] Joshuakennon.com. Available at:
https://www.joshuakennon.com/mental-model-horns-effect-and-halo-effect/
[Accessed 15 Jun. 2019].










